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Prudence Sithole

Unveiling the Surprising Black Friday Must-Haves in South Africa: What's Flying off the Shelves?

As the festive season nears, South Africa eagerly anticipates one of the biggest shopping days of the year: Black Friday! This day is known for incredible discounts, the thrill of the hunt, and the chance to snag items at a fraction of the usual price. From cutting-edge electronics to essential household items, store shelves fill up with great bargains. But which products are the hottest sellers this Black Friday? Let’s explore the exciting trends and must-haves that shoppers are snapping up!


Shoppers excitedly browsing deals
South African shoppers exploring Black Friday deals in a local mall.

Electronics Galore


Electronics take center stage during Black Friday each year. This season, high-demand items like smartphones, laptops, and televisions head the list of shopper favorites. Retail giants such as Apple, Samsung, and LG often mark down prices significantly. For example, it is common to see smartphones sold at discounts of 30-50%.


Last year, one popular smartphone model saw a reduction from R15,000 to R10,000, attracting more than 20% of consumers who were in the market for a new device. This substantial pricing shift drives many tech enthusiasts to hunt for the latest models, making it a routine for South Africans to secure great deals and share their amazing finds on social media.


A variety of tech gadgets on sale
A display of laptops, smartphones, and gadgets available for Black Friday shoppers.

Home Appliances: The Practical Buy


Home appliances are another big draw for Black Friday shoppers. Items like coffee machines, vacuum cleaners, and microwaves become hot-selling products. Many view this day as an ideal opportunity to invest in high-quality items for their homes.


Major retailers frequently offer exclusive deals on trusted brands like Bosch and Samsung. For example, last year, shoppers could find washing machines that typically cost R8,000 discounted by 20%, bringing the price to R6,400. As more people are cooking and entertaining at home, items like air fryers and stand mixers become popular. Expect to see this trend continue into 2023, as consumers look to enhance their home experience.


Fashion Forward


Fashion enthusiasts also look forward to Black Friday, knowing they can score colossal discounts on clothing and accessories. Retailers like H&M, Zara, and Mr Price often run huge sales, enticing consumers to refresh their wardrobes.


This year, shoppers can find items ranging from stylish summer dresses to warm winter jackets, often available at reductions of 30% or more. South Africans also know how to layer effectively, so expect to see plenty of knitwear, scarves, and trendy boots flying off the racks. Additionally, locals are increasingly supporting sustainable fashion. With many new brands emerging, shoppers can make fashionable choices while supporting their community.


Trendsetting fashion pieces on display
An array of clothing and accessories available during Black Friday sales.

Health and Beauty Products


Beauty fans also thrive on Black Friday, with skincare and makeup products dominating their shopping lists. Well-known brands like The Body Shop and Lush offer exciting discounts that cannot be overlooked.


For instance, last year, skincare kits sold at a 40% markdown, drawing in consumers eager to pamper themselves or find gifts for loved ones. In addition, beauty boxes, bursting with popular items, trend heavily this time of year. Not only are these boxes a treat for shoppers, but they also make for fantastic holiday gifts.


Moreover, the emphasis on health and well-being continues to grow. Shoppers seek items such as fitness gear and yoga mats, investing in their wellness while taking advantage of holiday sales.


Outdoor & Sports Supplies


As many South Africans embrace outdoor living, sporting goods see an increase in consumer interest during Black Friday. Equipment for camping, hiking, and fitness are in demand.


This year, retailers may offer substantial discounts on bicycles or hiking gear, with expected discounts of around 25% or more. As families focus on spending time together outside, finding quality outdoor essentials at reduced prices becomes essential for many.


The Final Take


Black Friday in South Africa brings forth an exciting selection of must-have items! From electronics and home appliances to fashion, beauty products, and outdoor gear, there truly is something for everyone. This year promises even more thrilling sales as South Africans prepare to snag amazing deals and dive into the festive spirit.


Mark your calendars, set your alarms, and get your shopping lists ready—Black Friday is just around the corner! Get ready to immerse yourself in this thrilling shopping event and find the deals that excite you the most. Happy shopping!

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